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Search results for “mobile advertising”
Majority of travellers claim they prefer booking on a mobile device
06/20/2016
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4:31:20 PM
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Opera Mediaworks claims that some 51% of those in the survey said they preferred a mobile device as their digital platform of choice.
Skioo raises $6.1 million to expand ski resort ancillary sales
07/05/2016
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10:43:14 AM
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Skioo has skied into an investment round of $6.1 million from Investinor (a Norwegian government fund) and the Swiss arm of Canica, an investment fund from Norway. The pay-per-use system is a mobile application that connects skiers with products at key resorts around Europe.
Google convenes meeting of travel brands to ease tensions
06/24/2016
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9:14:49 AM
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Google has created what it is calling a “Travel Industry Council” in a bid to improve relations with brands around the sector. The group is known to have met over the course of two days earlier this month in San Francisco, US.
Gen Z travelers: more open to influence and inspiration than other generations
11/21/2018
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7:04:13 PM
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Gen Z travelers can be influenced by social media and advertising, so marketers should implement a content-rich, mobile-friendly and multiplatform approach to successfully reach this valuable audience.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016
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4:40:08 PM
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NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Google Maps will let brands advertise with promoted pins and other tools
05/25/2016
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11:15:37 AM
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On Tuesday, Google took the wraps off of new local search ads on Google Maps. Advertisers with physical business locations will be able to highlight where they are when Google users search for things like “hotel” or “tours”.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016
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6:25:45 PM
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Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Expedia, Inc. Reports First Quarter 2016 Results
04/29/2016
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9:06:20 AM
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Expedia, Inc. (NASDAQ: EXPE) announced financial results today for the first quarter ended March 31, 2016. Its room nights stayed increased 37% year-over-year and revenue increased 42% year-over-year.
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